Ed Fincham December 2015
Ronald, Reanimated
Appointed in March, McDonald's new CEO, Steve Easterbrook, has already done much to innervate a culture that had long risked growing ossified. As the company's latest quarterly reports attest, investors may be cautiously optimistic that this new management's focus has come to bear.
Till recently, however, it would appear that this change had gone largely unnoticed. While in the US, McDonald's same-stores sales topped expectations by 1%, globally, same-store sales grew 4%, more than double what consensus expected. This resurgence can, at least in part, be attributed to...
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